Brief for Logo Design
Goal of the project:
Create the logo for our company, Media Audit Partners.
About the company:
Media Audit Partners is a company built from scratch. There is no history regarding its visual ID.
Media Audit Partners is a company which will provide consultancy and audit services for advertisers running campaigns in media (television, online, print, radio, outdoor).
In order to better understand what we do, let's take an example. Let's assume that you are a major soft drinks brand which invests a lot in buying advertising space on television. At the end of the year you may need an independent expert opinion to evaluate the efficiency and effectiveness of your TV media buying. We'll provide to the client services such as price benchmark (how good his prices vs market), strategy audit (did he used the appropriate mix of channels and did he invested the right amount of money, etc).
If you want to get more details on what media consultants & auditors do, please take a look at the site www.ebiquity.com.
Company values:
As any audit & consultancy company, our core values will be integrity, impartiality, accountability and accuracy of our work.
What we want from you
As mentioned above, we need the logo concept for Media Audit Partners.
It will be used for stationery (business cards, letterheads, envelopes, folders, etc), emails, template for ppt presentation, website, etc).
To make it very clear, this brief is only about creating the logo concept for Media Audit Partners.
Please keep in mind the following when proposing the logo concept:
1. The acronym for our company name is MAP. As we see things now, it should be the core concept / idea of our logo. We believe that this abbreviation allows you to create a compact, balanced logo design (let's name it the "short logo version").
2. In addition to that, we will need a "long version logo" which has to include company's full name long (Media Audit Partners). We know it's a bit long, but one of our issues / challenges will be to make as clear as possible to our prospects what we stand for : a media audit company. This should be the corporate, "long version logo" and should include "MAP - Media Audit Partners" words / elements.
3. We also think to brand our working system / tools / procedures of working and include into their name the word MAP.
For instance, the TV analysis for price benchmark will be named TV Benchmark MAP.
The analysis for the competition in a category will be named Category MAP.
The analysis of monitoring reports will be named Monitor MAP.
These sub-brands (TV Benchmark MAP, Category MAP, etc) should be visually coherent with the short & long MAP logo.
4. There is no preferred palette of color, please feel free to propose.
5. You should provide your design in the following file types: ai, eps, psd, jpg, gif.
6. The winner will give us the full ownership for the logo concept proposed
Deliverables
We expect from you the following proposals:
- A short version logo (MAP)
- A long version logo = corporate (MAP - Media Audit Partners)
- An example for the sub-brands ( please make the exercise for TV Benchmark MAP) (Prize: 490)
↧