We have a pool chemical range that we require packaging and a logo for. There are two different types of packaging that need artwork, the first is a heavy duty plastic bag as featured in the photos attached. The second is a 3 sided label that will be applied to a square white bucket. These will come in a number of different sizes so the design needs to be able to work on a larger and smaller scale. Templates for both of these are attached.
We are looking to achieve a different look and feel to the current pool chemicals that are in the market. We want something fresh, bright, clean, marketable and something that will merchandise well in a retail store. The primary target audience is pool owners, this ranges from singles through to Mums & Dad's and grandparents and everyone in between. There are certain requirements for the label mostly around the wording that used, so a sample of this has also been attached.
The brand name that we require the logo for is Vitalyse and it must gel well with the packaging look and feel. This brand and logo will not be featured on any other products other than these chemicals. This brand name came from 'the way of life' that a pool brings to your home, a relaxed feel all whilst knowing that the chemicals that you use in your pool have been designed and 'analysed' by professionals.
All artwork is required as packaged final artwork as there will need to be minor alternations made to the winning artwork around different copy added as well as a resize, all of which will be completed by a graphic designer at the printers and will not compromise or change the winning design look and feel. (Prize: 600)
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