We are looking to create an internal logo that effectively communicates our values and the organization's role in driving growth for the company. We are a finance organization that helps influence both business strategy as well as merchandising execution with our field sales force. We are well known throughout the organization as "TMF" which stands for Trade Marketing Finance. Our initial discussions with our team has elevated the concept of a roundabout representing the convergence of strategy and execution that could also serve as being the "T" in "TMF" (see attached concept). We are also a part of the broader Trade Marketing organization which leverages an orange and grey color palette and a tagline of "The spark that connects people, ideas, and actions". It would be nice to somehow leverage their colors or the spark within our logo to pay homage to Trade Marketing as our parent organization. (Prize: 100)
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