Business targets corporate and leisure travellers in Australian cities. Company has been around more than 30 years. Current logo was updated about 10 years ago. It needs updating again. The group also wants to add a letter A as part of the logo and will be introducing a subtle change of name from Metro Hotels to AMetro Hotels - the A being for distinction. The A can be separate or joined but the name will be presented as AMetro Hotels. Note this is not A Metro Hotel as in 'a Metro Hotel'
The alternative is to use the character @ so the name becomes @Metro Hotels whereby the group would adopt a tech profile with free wifi etc.,
The group mainly has city hotels, not tourist hotels (although it has one). (Prize: 490)
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