Company Name: ShopCash
Project Summary. What type of service do you offer?
We reward consumers in cash for having purchased certain grocery brands. We communicate with these consumers using a website and a smartphone app.
Audience Profile. Please describe your target audience:
Value-conscious shoppers who are interested in getting savings on their shopping.
What type of logo would you like?
Logo that will be distinctive and recognisable on a website and mobile phone screen.
Do you have any colors in mind for your logo? (if so, why?):
Not red or yellow, as these colours say cheap or discount. Instead, we are about loyalty and value.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
A $ sign might be relevant.
A supermarket shopping receipt icon might be relevant.
A shopping basket might be relevant.
Communication Strategy
What attributes would you like your logo to reflect about your business?
Loyalty. Value. Generosity. Cash. Grocery products.
Where will your new logo be used?
Ours and others' websites
Ours and maybe others' smartphone applications
Probably other digital media
Probably not printed media.
The logo must be beautifully modern and distinctive. Original designs only please.
We would like to consider a logo device that sits alongside the company name as well as having the logo incorporated WITHIN the company name (Prize: 300)
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